I’m A Copywriter, Not A Copy-righter.

Written by Lanre Peter

I was in the middle of writing an article for a client about real estate investment in the UK — a somewhat tough topic for me to write on at the time — when my phone beeped.

It was my spiritual father from back in the days in university. We had not spoken nor seen in years and I do not have his phone number, which could have prepared me for this call.

Well, it turns out Pastor Em had seen my new job post on Facebook that says I am now a copywriter and a digital marketer.

Not minding the digital marketer part of it, he reached out to me because he had just completed two manuscripts of his soon-to-be-published books and wants me to help him get a copyright for the books.

My jaw dropped. I hadn’t done that before, but I sure have a clue what he needed, so I helped to contact the Nigerian Copyright Commission, even though it was all to no avail.

I couldn’t help Pastor Em, and I’m sure we will talk about it when we meet again in the near future, but why am I sharing this with you?

Because I should have told him straight up that I am a copywriter; and not a ‘copyrighter,’ but I didn’t. It was there I learned the importance of speaking up and saying no to people when you really can’t help their little favors.

Anyway, I hope he knows the difference by now. If he hasn’t, I hope he gets to read this, and if he doesn’t. Well, I hope this will explain to someone that copyright which is the act of securing intellectual property rights for films, books, music, and all other forms of creation from piracy is not the same as copywriting, which is the process of writing advertising promotional materials.

As a copywriter, I write the text you read on brochures, billboards, websites, emails, advertisements, catalogs, and more. Yes, that’s what copywriting is, and that’s what I do.

And, do you know why I’m writing this?

First, to let you know, and also because my friend and I have taken on a challenge to write at least 100 words every day — and publish at least 3 of them on Medium weekly — for the next 12 weeks.

It’s a little scary, and exciting at the same time because I’ll be writing about anything and everything, and it will be a way to share my worldview with you and the rest of the world.

Anyway, this is my point, I’m a copywriter, not a “copyrighter.” What do you do?

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Lanre Peter

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